Flexible Adaptation to Changing Times

May 29th, 2020 by

For small businesses, the pandemic has been very difficult. However, lessons can be learned from this time and what is viewed as troublesome should be viewed as a time of opportunity.  There is no doubt that the pandemic will result in a changing mindset of a consumer.  It is a new day and we all have to adapt.  Things will never be the same as the virus is imprinted in our brains and we cannot help but consider the longterm impact that can have on consumers. 

Offices are adopting the concept of remote work.  There are extreme benefits to this concept and the configuration of office space will never be the same.  Meetings will be conducted by Zoom which can save time and money.   Logistical issues can be simplified and more people will be given the ability to attend an event even if they previously had the desire to do so but could not due to time constraints.     

Fears of the consumer must be considered as a permanent shift.  Protections must be implemented for both your employees and your clients.  A creative display of personal protective equipment plus hand sanitizer must be available at all times.  The use of masks should be considered respectful and employers must prohibit the misuse or partial removal of the protection afforded by the same.

All businesses need to consider making current options permanent such as curbside, drive-through services, or home delivery.  We need to all think outside of the box.  Further, businesses need to rethink their current structures as the pandemic may have an economic impact for some time to come.  At the same time, rebranding, and consideration of a new pricepoint for some of these options give us new opportunities, not just the same old processes. 

The concept of brick and mortar has been changing for years.  There is no reason that a small business cannot implement changes and secure new digital means to keep up with the ever-changing mindset of consumers.  Create a catalog of what you have to offer.   Change your marketing strategy as typical advertising is really out of date.  Develop products that are necessary and change the message of your marketing to needs versus wants.  

Society experienced something new.  Your business needs to do the same.

It is not that we are going back to business as usual.  It is however a new day and we have expanded the way we deliver our product or service and therefore, make that change to keep your business at the forefront.  Implement permanent cutting edge changes to ensure you are keeping up with the mindset of consumers.

Written by Gwendolyn J. Sterk

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This is a legal advertisement from Sterk Family Law Group. It does not constitute legal advice and should not be construed as such. This article is for informational and educational purposes only.

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